The tradition of needle-making in Hiroshima stretches back for more than 300 years. Tulip brand is based in this Hiroshima region and produces sewing needles, crochet hooks and knitting needles for handicrafts. Atsushi Harada, the founder, hoped to create a popular brand that would be a favorite among all users, by developing a high quality product that is both reliable and easy to use.
The current and second president, Kotaro Harada continues the legacy of the founder. He is committed to providing service and conducting business with integrity by delivering premium quality products that will contribute to society, targeting customers who “use Tulip products to enjoy their life every day.”
Their staffs are people who “want to please their customers because they are fond of Hiroshima and Tulip,” and they help promote the idea of “leading a fulfilling life that starts from using needles.”
Even as they plan for and anticipate the future, they will continue to build their expertise in technology while preserving our traditional techniques, in order to stay committed to being a company that is both reliable and a favorite among their customers.